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Research Technology

Our DIG technology mines huge amounts of user data through ‘positive contributions’ from users and by ‘passive capture’ from them. DIG is able to automatically piece together a person’s psychological profile, and then create client-defined data categories through cross-analysis and cluster-analysis.

The NCG database identifies at least 350 attributes from a maximum of 10,000 consumer data points. This allows NCG to get a clear picture of user preferences and demographics, and extract true sentiments about brands, products, and tastes.

Based on our user profile database and advertising platform, NCG is able to offer the following services: