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Innovation in online panels has been stagnant since the Web 1.0 era. Pressure to cut costs coupled with a lack of proper recruitment channels has resulted in the degradation of panel quality and poor user engagement.
Based on our long-term observation and experience to the internet industry, NCG has developed a new methodology for building online interactive panels.
Currently, NCG has exclusive panel partnerships with approximately 200 websites. Also, we have assembled over 1,800,000 panelists for research purposes and built the very first category panels in Greater China.