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YAM is a next-generation User Generated Content (UGC) advertising solution specifically designed to tap into the power of social networks YAM helps brands increase their reach significantly, with benchmarks indicating conversion rates up to 300% higher than traditional banner placements and significant cost reductions. With YAM, brands can deliver online advertising campaigns simultaneously across multiple social media platforms while closely monitoring ongoing results and following up with detailed reporting and campaign analysis after the campaign is complete.
YAM is fun! Interactive social advertising has finally arrived YAM changes the fundamental model around interaction with advertising, encouraging participants in the campaign to actively share their opinions and preferences instead of being “subjected to” traditional passive advertising.
YAM helps brands to: Listen: YAM’s advertising data engine captures new user-specific data that reveals instantly user response to both your brand and the campaign—whether positive or negative. Discover:YAM is able to automatically track user comments, for example capturing top keywords used in comments in order to help clients gain new insights into how their brand and products are perceived. Engage:YAM includes a range of different campaign formats, including CRM and EPR, to increase user engagement and expand brand loyalty.
